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Our Story

At Asilia, we believe that true African beauty is unlocked when we embrace our heritage. We exist to restore and preserve pride in the African identity and envisage a world where Africans are confident in their beauty, emboldened by their uniqueness and celebrate what it means to be African.


Our natural products are formulated with key African ingredients sourced from across our rich and diverse continent. This is inspired by our belief that the best way for us to nurture, preserve and heal ourselves, is by infusing the age-old, proven, powerful ingredients used by African women for centuries into our daily beauty regimens. By harnessing the best of Africa’s botanical bounty in each of our products, we have designed a natural, safe and organic range that will let you #BeGoodToYourself every day.